Language of document :

Judgment of the General Court of 24 February 2016 — Coca-Cola v OHIM (Shape of a contour bottle without fluting)

(Case T-411/14) 1

(Community trade mark — Application for three-dimensional Community trade mark — Shape of a contour bottle without fluting — Absolute ground for refusal — No distinctive character — Article 7(1)(b) of Regulation (EC) No 207/2009 — No distinctive character acquired through use — Article 7(3) of Regulation No 207/2009)

Language of the case: English


Applicant: The Coca-Cola Company (Atlanta, United States) (represented by: D. Stone, A. Dykes, Solicitors, and S. Malynicz, Barrister)

Defendant: Office for Harmonisation in the Internal Market (Trade Marks and Designs) (represented by: P. Geroulakos and A. Folliard-Monguiral, acting as Agents)


Action brought against the decision of the Second Board of Appeal of OHIM of 27 March 2014 (Case R 540/2013-2), concerning proceedings for the registration as a Community trade mark of a three-dimensional sign consisting of the shape of a contour bottle.

Operative part of the judgment

The Court:

Dismisses the action;

Orders The Coca-Cola Company to pay the costs.


1     OJ C 282, 25.8.2014.