Order of the Court (Seventh Chamber) of 2 July 2019 — Seven v Shenzhen Jiayz Photo Industrial

(Case C31/19 P)

(Appeal — Article 181 of the Rules of Procedure of the Court of Justice — EU trade mark — Opposition proceedings — Application for registration of the figurative mark including the word element ‘sevenoak’ — Earlier international figurative mark 7SEVEN — Regulation (EC) No 207/2009 — Article 8(1)(b))

Appeal — Grounds — Incorrect assessment of the facts — Inadmissibility — Review by the Court of Justice of the General Court’s assessment of the facts and evidence — Possible only where the clear sense of the evidence has been distorted

(Art. 256(1) TFEU; Statute of the Court of Justice, Art. 58, first para.)

(see paragraph 5)

Operative part


The appeal is dismissed.


Seven SpA shall bear its own costs.