Judgment of the Court of 20 November 2001.

Zino Davidoff SA v A & G Imports Ltd and Levi Strauss & Co. and Others v Tesco Stores Ltd and Others.

Reference for a preliminary ruling: High Court of Justice (England & Wales), Chancery Division (Patent Court) - United Kingdom.

Trade marks - Directive 89/104/EEC - Article 7(1) - Exhaustion of the rights conferred by a trade mark - Goods placed on the market outside the EEA - Imported into the EEA - Consent of the trade mark proprietor - Whether consent required to be express or implied - Law governing the contract - Presumption of consent - Non-applicability.

Joined cases C-414/99 to C-416/99.


Top of the page Documents in the Case
Document Date Name of the parties Subject-matter Curia EUR-Lex Autres Liens
Judgment
ECLI:EU:C:2001:617
20/11/2001 Zino Davidoff and Levi Strauss
Judgment (Summary)
ECLI:EU:C:2001:617
20/11/2001 Zino Davidoff and Levi Strauss
Opinion
ECLI:EU:C:2001:205
05/04/2001 Zino Davidoff and Levi Strauss
Top of the page Legal analysis of the decision or of the case

Reports of Cases

2001 I-08691

Subject-matter

Preliminary ruling ─ High Court of Justice (Chancery Division) ─ Interpretation of Article 7(1) and (2) of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks ─ Exhaustion of a right conferred by the trade mark ─ Product placed on the market in the European Economic Area with the consent of the trade mark proprietor ─ Consent implied if the proprietor has marketed the product in a non-member country without taking the measures necessary to prohibit its re-exportation to the European Economic Area ─ Legitimate reasons why the proprietor is against further marketing of the product ─ Removal of the consignment number which must be marked on the product pursuant to Council Directive 76/768/EEC on the approximation of the laws of the Member States relating to cosmetic products

Systematic classification scheme

1.
B European Community (EEC/EC)
  B-11 Approximation of laws
    B-11.07 Harmonisation of trade mark law
      B-11.07.03 Effects of a mark
B European Community (EEC/EC)
  B-11 Approximation of laws
    B-11.07 Harmonisation of trade mark law
      B-11.07.03 Effects of a mark


Citations of case-law or legislation

References in grounds of judgment

Operative part

Opinion


Dates

Date of the lodging of the application initiating proceedings

  • 29/10/1999

Date of the Opinion

  • 05/04/2001

Date of the hearing

Information not available

Date of delivery

20/11/2001


References

Publication in the Official Journal

Application: OJ C 6 from 08.01.2000, p.18

Judgment: OJ C 3 from 05.01.2002, p.10

Name of the parties

Zino Davidoff and Levi Strauss

Notes on Academic Writings

  1. Hays, Thomas: The Burden of Proof in Parallel-Importation Cases, European Intellectual Property Review 2000 p.353-358
  2. Stothers, Christopher: International Exhaustion of Trade Marks and Consent in the EEA, European Intellectual Property Review 2001 p.344-348
  3. Cushley, Declan: International Exhaustion: The Davidoff (and Levi) Cases, European Intellectual Property Review 2001 p.397-401
  4. Baudenbacher, Carl: Internationale Erschöpfung des Markenrechts und der Begriff der Zustimmung, European Law Reporter 2001 p.385-387
  5. Van Nispen, C.J.J.C.: Bijblad bij de industriële eigendom 2001 p.435
  6. Van Couter, Yves: Davidoff - Levi Strauss, De genadeslag voor de parallelhandel in merkartikelen van niet-EER oorsprong...?, Revue de droit intellectuel : l'ingénieur-conseil 2001 p.478-510
  7. Framiñán Santas, Javier: El concepto de consentimiento para la comercialización de productos con marca (Comentario a la Sentencia del TJCE de 20 de noviembre de 2001, casos "Zino Davidoff, S.A." y "Levi's"), Actas de derecho industrial y derecho de autor 2001 p.599-617
  8. Bastianon, S.: Il Foro italiano 2002 IV Col.7-9
  9. Schovsbo, Jens: Samtykke til parallelimport af mærkevarer, Ugeskrift for Retsvæsen B 2002 p.5-9
  10. De Wit, Severin: Intellectuele eigendom & Reclamerecht 2002 p.31-32
  11. Gross, Naomi: Trade Mark Exhaustion: The Final Chapter? The ECJ decision in Zino Davidoff / Levi Strauss, European Intellectual Property Review 2002 p.93-96
  12. Ohly: Gewerblicher Rechtsschutz und Urheberrecht, internationaler Teil 2002 p.153
  13. Kallay, Dina: Levi Strauss v. Tesco: At a Difficult Juncture of Competition, IP and Free Trade Policies, European Competition Law Review 2002 p.193-199
  14. Vilmart, Christine: Epuisement du droit de marque: forme du consentement du titulaire de la marque, La Semaine juridique - entreprise et affaires 2002 p.910-912
  15. Speyart, H.M.H.: Davidoff I: Gaat de intracommunautaire parallelimport in rook op?, Nederlands tijdschrift voor Europees recht 2002 p.126-130
  16. Lidgard, Hans Henrik: Samtyckets betydelse vid internationell varumärkeskonsumtion - EG-domstolens avgörande i "Davidoff-fallet", Nordiskt immateriellt rättsskydd 2002 p.3-15
  17. Levin, Marianne: Zino Davidoff och Tesco Stores samt Costco, Europarättslig tidskrift 2002 p.300-312
  18. Rubini, Luca: Is the Siege of Fortress Europe Really Over? The Exhaustion of Trademarks in the EC, Competition and International Trade, Legal Issues of Economic Integration 2002 p.205-218
  19. O'Keeffe, David ; Keane, Benoît: Common Market Law Review 2002 p.591-607
  20. Aplin, Tanya: The Cambridge Law Journal 2002 p.531-533
  21. Dyrberg, Peter ; Petursson, Gunnar Thor: What is consent? A note on Davidoff and Levi Strauss, European Law Review 2003 p.464-471
  22. Mylly, Tuomas: Zino Davidoff -tapaus ja suostumuskriteeri rinnakkaistuontia koskevissa tapauksissa, Teollisoikeudellisia kirjoituksia V 2003 p.91-100



Procedural Analysis Information

Source of the question referred for a preliminary ruling

High Court of Justice (England & Wales), Chancery Division - United Kingdom

Subject-matter

  • Approximation of laws
  • Intellectual, industrial and commercial property

Provisions of national law referred to

Cosmetic Products (Safety) Regulations 1996 The Rules of the Supreme Court 1965, Order 23, Order 14

Provisions of international law referred to

Information not available

Procedure and result

  • Reference for a preliminary ruling

Formation of the Court

Cour plénière (Cour)

Judge-Rapporteur

Gulmann

Advocate General

Stix-Hackl

Language(s) of the Case

  • English

Language(s) of the Opinion

  • German