Judgment of the Court of 9 July 1997.

Konsumentombudsmannen (KO) v De Agostini (Svenska) Förlag AB (C-34/95) and TV-Shop i Sverige AB (C-35/95 and C-36/95).

Reference for a preliminary ruling: Marknadsdomstolen - Sweden.

'Television without frontiers' Directive - Television advertising broadcast from a Member State - Prohibition of misleading advertising - Prohibition of advertising directed at children.

Joined cases C-34/95, C-35/95 and C-36/95.


Top of the page Documents in the Case
Document Date Name of the parties Subject-matter Curia EUR-Lex
Judgment
ECLI:EU:C:1997:344
09/07/1997 Konsumentombudsmannen v De Agostini and TV-Shop
EUR-Lex text EUR-Lex bilingual text
Judgment (Summary)
ECLI:EU:C:1997:344
09/07/1997 Konsumentombudsmannen v De Agostini and TV-Shop
Opinion
ECLI:EU:C:1996:333
17/09/1996 Konsumentombudsmannen v De Agostini and TV-Shop
EUR-Lex text EUR-Lex bilingual text
Top of the page Legal analysis of the decision or of the case

Reports of Cases

1997 I-03843

Subject-matter

Preliminary ruling ─ Marknadsdomstolen ─ Interpretation of Article 59 of the EC Treaty and Council Directive 89/552/EEC on the coordination of certain provisions laid down by law, regulation or administrative action in Member States concerning the pursuit of television broadcasting activities ─ National legislation prohibiting advertisements directed particularly at children ─ Televised advertising broadcast from another Member State by satellite

Systematic classification scheme

1.
B European Community (EEC/EC)
  B-04 Free movement of persons and services
    B-04.04 Freedom to provide services
      B-04.04.01 The various services
B European Community (EEC/EC)
  B-02 Free movement of goods
    B-02.02 Prohibition of quantitative restrictions and measures having equivalent effect in trade between Member States
      B-02.02.02 Measures having equivalent effect
        B-02.02.02.05 Rules concerning the production, denomination and marketing of products
B European Community (EEC/EC)
  B-04 Free movement of persons and services
    B-04.04 Freedom to provide services
      B-04.04.01 The various services
B European Community (EEC/EC)
  B-04 Free movement of persons and services
    B-04.04 Freedom to provide services
      B-04.04.01 The various services


Citations of case-law or legislation

References in grounds of judgment

  • EC Treaty (Maastricht), Article 30 : paragraphs 39, 40, 44 - 47
  • EC Treaty (Maastricht), Article 36 : paragraphs 45 - 47
  • EC Treaty (Maastricht), Article 56 : paragraphs 52, 54
  • EC Treaty (Maastricht), Article 59 : paragraphs 48 - 54
  • EC Treaty (Maastricht), Article 59 -L1 : paragraph 29
  • Directive 84/450 : paragraph 37
  • Directive 89/552 : paragraphs 3, 24 - 35, 38, 58 - 62
  • Directive 89/552 -A03P1 : paragraph 56
  • Directive 89/552 -A12 : paragraph 31
  • Directive 89/552 -A13 : paragraph 31
  • Directive 89/552 -A14 : paragraph 31
  • Directive 89/552 -A16 : paragraphs 31, 57
  • Directive 89/552 -A21 : paragraphs 31, 57
  • Court of Justice - Judgment C -120/78 -N08 : paragraph 46
  • Court of Justice - Judgment C -352/85 -N08 : paragraph 48
  • Court of Justice - Judgment C -288/89 -N12 : paragraph 51
  • Court of Justice - Judgment C -288/89 -N14 : paragraph 53
  • Court of Justice - Judgment C -267/91 -N16 : paragraph 40
  • Court of Justice - Judgment C -384/93 : paragraph 53
  • Court of Justice - Judgment C -412/93 : paragraph 3
  • Court of Justice - Judgment C -412/93 -N22 : paragraph 39
  • Court of Justice - Judgment C -222/94 -N42 : paragraph 29

Operative part

  • Interprets : EC Treaty (Maastricht), Article 30
  • Interprets : EC Treaty (Maastricht), Article 59
  • Interprets : EC Treaty (Maastricht), Article 56
  • Interprets : Directive 89/552

Opinion

  • EEC Treaty (Rome), Article 30 : points 96 - 105
  • EEC Treaty (Rome), Article 59 : points 106 - 111
  • EEC Treaty (Rome), Article 169 : points 88, 90
  • EEC Treaty (Rome), Article 170 : point 88
  • Directive 89/552 : point 37
  • Directive 89/552 -A02P1 : points 34, 88, 89
  • Directive 89/552 -A02P2 : points 37, 54, 56, 62, 80, 86, 94
  • Directive 89/552 -A21 : point 88
  • Court of Justice - Judgment C -155/73 -N08 : point 106
  • Court of Justice - Judgment C -33/74 : points 41, 45 - 52
  • Court of Justice - Judgment C -352/85 : point 107
  • Court of Justice - Judgment C -288/89 -N27 : point 104
  • Court of Justice - Judgment C -148/91 : points 42, 52
  • Court of Justice - Judgment C -148/91 -N13 : point 43
  • Court of Justice - Judgment C -267/91 -N16 : point 96
  • Court of Justice - Judgment C -23/93 : points 42, 52
  • Court of Justice - Judgment C -23/93 -N02 : point 44
  • Court of Justice - Judgment C -412/93 -N22 : point 97
  • Court of Justice - Opinion C -412/93 : point 99
  • Court of Justice - Judgment C -222/94 -N35 : points 34, 46
  • Court of Justice - Opinion C -11/95 : points 45, 47, 82, 83, 90, 91


Dates

Date of the lodging of the application initiating proceedings

  • 13/02/1995

Date of the Opinion

  • 17/09/1996

Date of the hearing

Information not available

Date of delivery

09/07/1997


References

Publication in the Official Journal

Application: OJ C 101 from 22.04.1995, p.2

Judgment: OJ C 252 from 16.08.1997, p.12

Name of the parties

Konsumentombudsmannen v De Agostini and TV-Shop

Notes on Academic Writings

  1. Pullen, Mike ; Ris, Birgit: Advocate General Reinforces the Principle of Country of Origin Control under the Television Without Frontiers Directive, European Competition Law Review 1996 p.453-461
  2. Buschle, Dirk: Werbefreiheit versus Verbraucherschutz?, St. Galler Europarechtsbriefe 1997 p.394-399
  3. Rijnsbergen, F.: De grenzen van de richtlijn 'Televisie zonder grenzen', Nederlands tijdschrift voor Europees recht 1997 p.189-190
  4. Kabel, Jan J.C.: Cour de Justice des Communautés Européennes : trois affaires suédoises relatives à l'interprétation de la directive "Télévision sans frontières", IRIS: observations juridiques de l'Observatoire européen de l'Audiovisuel 1997 nº 8 p.5-6
  5. Rigaux, Anne ; Simon, Denys: Europe 1997 Août-Sept. Comm. nº 274 p.12-13 + Comm. nº 298 p.19-20
  6. Lolivier, Marc: Gazette du Palais 1997 II Som. p.484-487
  7. Tserkezis, Giorgos: Armenopoulos 1997 p.1309
  8. Novak, Meinhard: Ungleichbehandlung von ausländischen Produkten oder Dienstleistungen - Einheitliche Rechtfertigungstatbestände im EG-Vertrag, Der Betrieb 1997 p.2589-2593
  9. Kabel, J.J.C.: Intellectuele eigendom & Reclamerecht 1997 p.242-243
  10. Contaldo, Alfonso: I vincoli della pubblicità televisiva via satellite: tutela dei minori e dei consumatori, Il diritto dell'informazione e dell'informatica 1997 p.797-806
  11. Verhoeven, Amaryllis: The Columbia Journal of European Law 1997 p.479-491
  12. Stuyck, Jules: Common Market Law Review 1997 p.1445-1468
  13. Snell, Jukka: De Agostini and the Regulation of Television Broadcasting, European Business Law Review 1997 p.222-227
  14. Bernitz, Ulf: TV-reklam och räckvidden av svensk marknadsrätt, Juridisk Tidskrift vid Stockholms universitet 1997-1998 p.479-484
  15. Balate, E.: "Simples retouches de subtilité, drôle que ça vous fasse rire, mais imaginez que vous continuez" ou observations à propos des récents arrêts de la Cour de justice en matière de libre circulation des marchandises, Revue de droit commercial belge 1998 p.278-289
  16. Dios, José María de: Jurisprudencia del Tribunal de Justicia de las Comunidades Europeas, Revista Jurídica de Catalunya 1998 p.601-604
  17. Luby, Monique: Chronique de jurisprudence du Tribunal et de la Cour de justice des Communautés européennes. Libre circulation des personnes et des services, Journal du droit international 1998 p.525-526
  18. Cartigny, G.J.M.: Administratiefrechtelijke beslissingen ; Rechtspraak bestuursrecht 1998 nº 104
  19. Criscuolo, Alberto: The "TV Without Frontiers" Directive and the Legal Regulation of Publicity in the European Community, European Law Review 1998 p.357-363
  20. González Vaqué, Luis: La sentencia "Laura": ¿Punto final de la jurisprudencia "Keck y Mithouard" en materia de libre circulación de mercancías? (Parte II), Gaceta Jurídica de la C.E. y de la Competencia - Boletín 1998 nº 135 p.15-19
  21. Temmink, H.A.G.: Grensoverschrijdende televisie-reclame en EG-recht: recente ontwikkelingen, S.E.W. ; Sociaal-economische wetgeving 1998 p.255-266



Procedural Analysis Information

Source of the question referred for a preliminary ruling

Marknadsdomstolen - Sweden

Subject-matter

  • Free movement of goods
  • - Quantitative restrictions
  • - Measures having equivalent effect
  • Freedom of establishment
  • Freedom to provide services

Procedure and result

  • Reference for a preliminary ruling

Formation of the Court

Cour plénière (Cour)

Judge-Rapporteur

Murray

Advocate General

Jacobs

Language(s) of the Case

  • Swedish

Language(s) of the Opinion

  • English