Judgment of the Court (First Chamber) of 8 July 2010.

Portakabin Ltd and Portakabin BV v Primakabin BV.

Reference for a preliminary ruling: Hoge Raad der Nederlanden - Netherlands.

Trade marks - Keyword advertising on the internet - Directive 89/104/EEC - Articles 5 to 7 - Display of advertisements on the basis of a keyword identical with a trade mark - Display of advertisements on the basis of keywords reproducing a trade mark with ‘minor spelling mistakes’ - Advertising for second-hand goods - Goods manufactured and placed on the market by the proprietor of the trade mark - Exhaustion of the rights conferred by the trade mark - Affixing of labels bearing the name of the reseller and removal of labels bearing the trade mark - Advertising, on the basis of another person’s trade mark, for second-hand goods including, in addition to goods manufactured by the proprietor of the trade mark, goods from another source.

Case C-558/08.


Top of the page Documents in the Case
Document Date Name of the parties Subject-matter Curia EUR-Lex
Judgment (OJ)
28/08/2010 Portakabin
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Judgment
ECLI:EU:C:2010:416
08/07/2010 Portakabin
EUR-Lex text EUR-Lex bilingual text
Judgment (Summary)
ECLI:EU:C:2010:416
08/07/2010 Portakabin
Application (OJ)
07/03/2009 Portakabin
View pdf documents
Top of the page Legal analysis of the decision or of the case

Reports of Cases

2010 I-06963

Subject-matter

Reference for a preliminary ruling – Hoge Raad der Nederlanden – Interpretation of Articles 5(1)(a), 5(5), 6(1)(b) and (c) and 7 of First Council Directive 89/104/EEC of 21 December 1988 to approximate the laws of the Member States relating to trade marks (OJ 1989 L 40, p.1) – Right of the proprietor of a trade mark to oppose unlawful use of his trade mark – Use – Concept – Use of the trade mark as a search term for the purpose of carrying out, via a search engine, an internet search for goods covered by that mark – Listing of a link to the website of a company selling second-hand goods covered by the trade mark

Systematic classification scheme

1.
4 Internal policy of the European Union
  4.11 Approximation of laws
    4.11.09 Harmonised intellectual property rights
      4.11.09.01 Trade marks
        4.11.09.01.03 Effects of a mark
4 Internal policy of the European Union
  4.11 Approximation of laws
    4.11.09 Harmonised intellectual property rights
      4.11.09.01 Trade marks
        4.11.09.01.03 Effects of a mark
4 Internal policy of the European Union
  4.11 Approximation of laws
    4.11.09 Harmonised intellectual property rights
      4.11.09.01 Trade marks
        4.11.09.01.03 Effects of a mark


Citations of case-law or legislation

References in grounds of judgment

  • Agreement on the European Economic Area : paragraph 1
  • Agreement on the European Economic Area -A65P2 : paragraph 6
  • Agreement on the European Economic Area -N17PT4 : paragraph 6
  • Directive 89/104 : paragraph 7
  • Directive 89/104 -A05 : paragraphs 1, 3, 22, 57, 72 - 74
  • Directive 89/104 -A05P1 : paragraphs 21, 24, 27, 54, 55, 68, 69, 81
  • Directive 89/104 -A05P1LA : paragraphs 21, 26, 28, 42
  • Directive 89/104 -A05P1LB : paragraphs 49, 52
  • Directive 89/104 -A05P5 : paragraph 21
  • Directive 89/104 -A06 : paragraphs 1, 4, 22, 56 - 72
  • Directive 89/104 -A06P1 : paragraphs 57, 58, 69, 72
  • Directive 89/104 -A06P1LA : paragraph 59
  • Directive 89/104 -A06P1LB : paragraphs 21, 56, 58 - 60, 66
  • Directive 89/104 -A06P1LC : paragraphs 21, 56, 58, 62 - 66
  • Directive 89/104 -A07 : paragraphs 1, 5, 21, 22, 73 - 93
  • Directive 89/104 -A07P1 : paragraphs 6, 81
  • Directive 89/104 -A07P2 : paragraphs 76, 78, 80, 81, 89, 92, 93
  • Directive 2008/95 : paragraph 7
  • Court of Justice - Judgment C -337/95 : paragraphs 77, 79
  • Court of Justice - Judgment C -349/95 : paragraph 86
  • Court of Justice - Judgment C -63/97 : paragraphs 57, 74, 76 - 80, 89, 90
  • Court of Justice - Judgment C -342/97 : paragraph 51
  • Court of Justice - Judgment C -414/99 : paragraph 74
  • Court of Justice - Judgment C -291/00 : paragraph 47
  • Court of Justice - Judgment C -100/02 : paragraph 71
  • Court of Justice - Judgment C -245/02 : paragraphs 67, 69, 71
  • Court of Justice - Judgment C -228/03 : paragraphs 57, 63, 64
  • Court of Justice - Judgment C -120/04 : paragraph 51
  • Court of Justice - Judgment C -348/04 : paragraphs 80, 86
  • Court of Justice - Judgment C -466/04 : paragraph 38
  • Court of Justice - Judgment C -17/06 : paragraphs 26, 67, 69
  • Court of Justice - Judgment C -102/07 : paragraphs 51, 57
  • Court of Justice - Judgment C -487/07 : paragraphs 26, 29, 30
  • Court of Justice - Judgment C -59/08 : paragraph 74
  • Court of Justice - Judgment C -215/08 : paragraph 38
  • Court of Justice - Judgment C -236/08 : paragraphs 27 - 35, 42, 50
  • Court of Justice - Judgment C -278/08 : paragraphs 32, 34, 35, 47, 50, 52

Operative part

  • Interprets : Directive 89/104 -A05P1
  • Interprets : Directive 89/104 -A06
  • Interprets : Directive 89/104 -A06P1
  • Interprets : Directive 89/104 -A07
  • Interprets : Directive 89/104 -A07P2

Opinion

Information not available


Dates

Date of the lodging of the application initiating proceedings

  • 17/12/2008

Date of the Opinion

Information not available

Date of the hearing

Information not available

Date of delivery

08/07/2010


References

Publication in the Official Journal

Application: OJ C 55 from 07.03.2009, p.10

Judgment: OJ C 234 from 28.08.2010, p.10

Name of the parties

Portakabin

Notes on Academic Writings

  1. Siebers, Bernd: EuGH: Erlaubtes Keyword Advertising mit Markennamen durch Gebrauchtwaren-Verkäufer - "Portakabin", Gewerblicher Rechtsschutz und Urheberrecht - Praxis im Immaterialgüter- und Wettbewerbsrecht 2010 p.359 (DE)
  2. Ohly, Ansgar: Keyword Advertising auf dem Weg zurück von Luxemburg nach Paris, Wien, Karlsruhe und Den Haag, Gewerblicher Rechtsschutz und Urheberrecht 2010 p.776-785 (DE)
  3. Idot, Laurence: Publicité sur Internet à partir de mots clés, Europe 2010 Octobre nº 10 Comm. p.38 (FR)
  4. Eichelberger, Jan: Keyword-Advertising vor dem EuGH - Zur markenrechtlichen Zulässigkeit der Verwendung fremder Kennzeichen als Keyword - zugleich Anmerkung zu EuGH, C-236/08 bis C-238/08 - Google, C-278/08 - BergSpechte, C-91/09 - Eis.de und C-558/08 - Portakabin/Primakabin, Europäische Zeitschrift für Wirtschaftsrecht 2010 p.731-734 (DE)
  5. Maréchal, Camille: Liens « sponsorisés » et droit des marques : les suites de l'arrêt Google, Gazette du Palais 2010 nº 351-352 Doc. p.5-10 (FR)
  6. Quanjel-Schreurs, R.A.M.: Het Google AdWords-arrest en het Portakabin/Primakabin-arrest, Intellectuele eigendom & Reclamerecht 2010 p.553-558 (NL)
  7. Anthimos, Apostolos: Armenopoulos 2010 p.1929-1931 (EL)
  8. : AIDA - Annali italiani del diritto d'autore, della cultura e dello spettacolo (Ed. Giuffrè-Milano) 2011 p.463-468 (IT)
  9. Spoor, J.H.: Nederlandse jurisprudentie ; Uitspraken in burgerlijke en strafzaken 2012 nº 524 (NL)



Procedural Analysis Information

Source of the question referred for a preliminary ruling

Hoge Raad der Nederlanden - Netherlands

Subject-matter

  • Approximation of laws

Procedure and result

  • Reference for a preliminary ruling

Formation of the Court

première chambre (Cour)

Judge-Rapporteur

Ilešič

Advocate General

Jääskinen

Language(s) of the Case

  • Dutch

Language(s) of the Opinion

    Information not available