Judgment of the Court (First Chamber) of 8 July 2010.
Portakabin Ltd and Portakabin BV v Primakabin BV.
Reference for a preliminary ruling: Hoge Raad der Nederlanden - Netherlands.
Trade marks - Keyword advertising on the internet - Directive 89/104/EEC - Articles 5 to 7 - Display of advertisements on the basis of a keyword identical with a trade mark - Display of advertisements on the basis of keywords reproducing a trade mark with ‘minor spelling mistakes’ - Advertising for second-hand goods - Goods manufactured and placed on the market by the proprietor of the trade mark - Exhaustion of the rights conferred by the trade mark - Affixing of labels bearing the name of the reseller and removal of labels bearing the trade mark - Advertising, on the basis of another person’s trade mark, for second-hand goods including, in addition to goods manufactured by the proprietor of the trade mark, goods from another source.
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