Action brought on 31 October 2023 – Grupo Bimbo v EUIPO (Shape of a flat and round biscuit)

(Case T-1048/23)

Language of the case: Spanish

Parties

Applicant: Grupo Bimbo, SAB de CV (Mexico, Mexico) (represented by: N. Fernández Fernández-Pacheco, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for an EU three-dimensional mark (Shape of a round and flat biscuit) – Application No 18 739 817

Contested decision: Decision of the First Board of Appeal of EUIPO of 1 September 2023 in Case R 950/2023-1

Form of order sought

The applicant claims that the Court should:

annul the contested decision and issue another decision, granting the registration of the contested mark for all the goods for which protection is sought by that mark;

order EUIPO to pay the costs and expenses incurred in all proceedings before EUIPO and the Court.

Plea in law

Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council.

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