Judgment of the General Court of 29 November 2023 – Myforest Foods v EUIPO (MYBACON)

(Case T-107/23) ¹

(EU trade mark – Application for the EU word mark MYBACON – Absolute ground for refusal – Mark of such a nature as to deceive the public – Article 7(1)(g) of Regulation (EU) 2017/1001)

Language of the case: English

Parties

Applicant: Myforest Foods Co. (Green Island, New York, United States) (represented by: P. Martini-Berthon, lawyer)

Defendant: European Union Intellectual Property Office (represented by: E. Markakis, acting as Agent)

Re:

By its action under Article 263 TFEU, the applicant, Myforest Foods Co., seeks annulment of the Decision of the Fifth Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 19 December 2022 (Case R 1201/2022-5).

Operative part of the judgment

The Court:

Dismisses the action;

Orders each party to bear its own costs.

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¹     OJ C 134, 17.4.2023.