Request for a preliminary ruling from the Landgericht Düsseldorf (Germany) lodged on 25 May 2023 – Verbraucherzentrale Baden-Württemberg e.V. v Aldi Süd Dienstleistungs-SE & Co. OHG

(Case C-330/23, Aldi Süd)

Language of the case: German

Referring court

Landgericht Düsseldorf

Parties to the main proceedings

Applicant: Verbraucherzentrale Baden-Württemberg e.V.

Defendant: Aldi Süd Dienstleistungs-SE & Co. OHG

Questions referred

Is Article 6a(1) and (2) of the Price Indication Directive ¹ to be interpreted as meaning that a percentage mentioned in an announcement of a price reduction may relate only to the prior price within the meaning of Article 6a(2) of the Price Indication Directive?

Is Article 6a(1) and (2) of the Price Indication Directive to be interpreted as meaning that emphasis in advertising which is intended to stress the reasonable price of an offer (such as the description of the price as a ‘Price Highlight’), where it is used in an announcement of a price reduction, must relate to the prior price within the meaning of Article 6a(2) of the Price Indication Directive?

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¹ Directive 98/6/EC of the European Parliament and of the Council of 16 February 1998 on consumer protection in the indication of the prices of products offered to consumers (OJ 1998 L 80, p. 27), last amended by Directive (EU) 2019/2161 of the European Parliament and of the Council of 27 November 2019 amending Council Directive 93/13/EEC and Directives 98/6/EC, 2005/29/EC and 2011/83/EU of the European Parliament and of the Council as regards the better enforcement and modernisation of Union consumer protection rules (OJ 2019 L 328, p. 7).