Judgment of the General Court (Second Chamber) of 31 January 2012 – Cervecería Modelo v OHIM – Plataforma Continental (LA VICTORIA DE MEXICO)

(Case T-205/10)

Community trade mark – Opposition procedure – Application for Community word mark LA VICTORIA DE MEXICO – Earlier Community figurative mark containing the word element ‘victoria’ and earlier national word mark VICTORIA – Registration refused in part – Relative ground for refusal – Likelihood of confusion – Similarity of the signs – Article 8(1)(b) of Regulation (EC) No 207/2009

Community trade mark – Definition and acquisition of the Community trade mark – Relative grounds for refusal – Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services – Likelihood of confusion with the earlier mark (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 31-32, 81-82)

Re:

ACTION brought against the decision of the Second Board of Appeal of OHIM of 5 March 2010 (Case R 322/2009-2) in relation to opposition proceedings between Plataforma Continental, SL and Cervecería Modelo, SA de CV.

Operative part

The Court:

1. Dismisses the action;

2. Orders Cervecería Modelo, SA de CV to pay the costs.