Action brought on 16 August 2021 – Lotion v EUIPO (BLACK IRISH)

(Case T-498/21)

Language of the case: English

Parties

Applicant: Lotion LLC (Woodland Hills, California, United States) (represented by: A. Deutsch, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for European Union word mark BLACK IRISH – Application for registration No 18 189 156

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 7 June 2021 in Case R 199/2021-5

Form of order sought

The applicant claims that the Court should:

annul the contested decision;

allow the contested application for the contested goods and those goods currently claimed in the application;

order EUIPO to pay the costs incurred by the applicant including in the proceedings before the Board of Appeal.

Pleas in law

Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

Infringement of Article 7(1)(c) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

Infringement of Article 94 of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

Infringement of general principles of European Union law, in particular the principle of equal treatment and the principle of sound administration.

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