Judgment of the General Court (Seventh Chamber) of 27 February 2014 —
Mäurer & Wirtz v OHIM — Sacra (4711 Aqua Mirabilis)

(Case T‑25/13)

Community trade mark — Opposition proceedings — Application for the Community word mark 4711 Aqua Mirabilis — Earlier Community word mark AQUA ADMIRABILIS — Relative ground for refusal — Likelihood of confusion — Distinctive character of the earlier mark — Article 8(1)(b) of Regulation (EC) No 207/2009

1.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 15, 16)

2.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Word marks 4711 Aqua Mirabilis and AQUA ADMIRABILIS (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 17, 25-33, 39)

3.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 22-24)

4.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Weak distinctive character of the earlier mark — Relevance (Council Regulation No 207/2009, Art. 8(1)(b)) (see para. 38)

Re:

ACTION brought against the decision of the Second Board of Appeal of OHIM of 13 November 2012 (Case R 1601/2011‑2) relating to opposition proceedings between Sacra Srl and Mäurer & Wirtz GmbH & Co. KG.

Operative part

The Court:

1. Dismisses the action;

2. Orders Mäurer & Wirtz GmbH & Co. KG to pay the costs.