Judgment of the General Court of 8 May 2024 – The Not Company v EUIPO (NOT MILK)

(Case T-320/23) ¹

(EU trade mark – Application for EU figurative mark NOT MILK – Absolute grounds for refusal – No distinctive character – Descriptive character – Article 7(1)(b) and (c) of Regulation (EU) 2017/1001 – Obligation to state reasons – Equal treatment – Principle of sound administration)

Language of the case: Spanish

Parties

Applicant: The Not Company SpA (Santiago, Chile) (represented by: I. Valdelomar Serrano, J. Rodríguez Fuensalida y Carnicero, P. Ramells Higueras, A. Figuerola Moure and P. Muñoz Moreno, lawyers)

Defendant: European Union Intellectual Property Office (represented by: E. Nicolás Gómez, acting as Agent)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 28 March 2023 (Case R 2233/2022-2).

Operative part of the judgment

The Court:

1.    Dismisses the action;

2.    Declares that each party is to bear their own costs.

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¹     OJ C 261, 24.7.2023.