Judgment of the General Court of 29 November 2023 – CrossFit v EUIPO – Pitk Pelotas (CROSSWOD EQUIPMENT)

(Case T-506/22) ¹

(EU trade mark – Opposition proceedings – Application for the EU figurative mark CROSSWOD EQUIPMENT – Earlier EU word marks and international registration of a word mark CROSSFIT – Earlier EU word mark CROSS – Relative grounds for refusal – No likelihood of confusion – Non-similarity of the signs – Article 8(1)(b) of Regulation (EU) 2017/1001 – No damage to reputation – Article 8(5) of Regulation 2017/1001)

Language of the case: English

Parties

Applicant: CrossFit LLC (Boulder, Colorado, United States) (represented by: D. Mărginean, lawyer)

Defendant: European Union Intellectual Property Office (represented by: E. Markakis, acting as Agent)

Other party to the proceedings before the Board of Appeal of EUIPO: Pitk Pelotas, SL (Noain, Spain)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment and the alteration of the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 22 June 2022 (Case R 325/2021-1).

Operative part of the judgment

The Court:

1.    Dismisses the action;

2.    Orders CrossFit LLC and the European Union Intellectual Property Office (EUIPO) to bear their own costs.

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¹     OJ C 389, 10.10.2022.