Judgment of the General Court (Seventh Chamber) of 19 June 2018 –
Damm v EUIPO — Schlossbrauerei Au, Willibald Beck Freiherr von Peccoz (EISKELLER)

(Case T‑859/16)

(EU trade mark — Opposition proceedings — Application for EU figurative mark EISKELLER — Earlier national word marks KELER and KELER 18 — Relative ground for refusal — No similarity between the signs — No likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

1.      EU trade mark — Appeals procedure — Action before the EU judicature — Jurisdiction of the General Court — Review of the lawfulness of decisions of the Boards of Appeal — Re-examination of the facts in the light of evidence not previously submitted before EUIPO bodies — Not included

(Council Regulation No 207/2009, Art. 65)

(see paras 18, 19)

2.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 24, 71)

3.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 28, 29)

4.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Figurative mark EISKELLER — Word marks KELER and KELER 18

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 42, 46, 59, 65, 67-70, 72, 73)

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 5 September 2016 (Case R 2428/2015-5), relating to opposition proceedings between Sociedad Anónima Damm and Schlossbrauerei Au, Willibald Beck Freiherr von Peccoz.

Operative part

The Court:

1. Dismisses the action;

2. Orders Sociedad Anónima Damm to pay the costs.

2. Orders Sociedad Anónima Damm to pay the costs.