Language of document :

Judgment of the General Court of 1 December 2021 – Team Beverage v EUIPO – Zurich Deutscher Herold Lebensversicherung (Team Beverage)

(Case T-359/20) 1

(EU trade mark – Opposition proceedings – Application for EU word mark Team Beverage – Earlier EU word mark TEAM – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EU) 2017/1001)

Language of the case: German


Applicant: Team Beverage AG (Bremen, Germany) (represented by: O. Spieker, A. Schönfleisch, N. Willich and N. Achilles, lawyers)

Defendant: European Union Intellectual Property Office (represented by: D. Walicka, acting as Agent)

Other party the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Zurich Deutscher Herold Lebensversicherung AG (Bonn, Germany) (represented: F. Kramer, lawyer)


Action brought against the decision of the Fourth Board of Appeal of EUIPO of 8 April 2020 (Case R 2727/2019-4), relating to opposition proceedings between Zurich Deutscher Herold Lebensversicherung and Team Beverage.

Operative part of the judgment

The Court:

1.    Dismisses the action;

2.    Orders Team Beverage AG to pay the costs.


1     OJ C 255, 3.8.2020.