Language of document : ECLI:EU:T:2014:1020





Judgment of the General Court (Fourth Chamber) of 3 December 2014 —
Max Mara Fashion Group v OHIM — Mackays Stores (M&Co.)


(Case T‑272/13)

Community trade mark — Opposition proceedings — Application for Community figurative mark M&Co. — Earlier Community and national figurative marks MAX&Co. — Earlier national word mark MAX&CO. — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009

1.                     Judicial proceedings — Application initiating proceedings — Formal requirements — Identification of the subject-matter of the dispute — Brief summary of the pleas in law on which the application is based (Statute of the Court of Justice, Art. 21; Rules of Procedure of the General Court, Art. 44(1)(c)) (see paras 17-19)

2.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 24-27, 55)

3.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity between the goods or services in question — Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see para. 28)

4.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 32, 33)

5.                     Community trade mark — Definition and acquisition of the Community trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Figurative mark M&Co. — Figurative and word marks MAX&CO. (Council Regulation No 207/2009, Art. 8(1)(b)) (see paras 49-54, 59)

Re:

ACTION for the annulment of the decision of the Second Board of Appeal of OHIM of 7 March 2013 (Case R 1199/2012-2), relating to opposition proceedings between Max Mara Fashion Group Srl and Mackays Stores Ltd.

Operative part

The Court:

1.

Dismisses the action;

2.

Orders Max Mara Fashion Group Srl to pay the costs.