Language of document : ECLI:EU:T:2018:339





Judgment of the General Court (First Chamber) of 12 June 2018 –
Cotécnica v EUIPO — Mignini & Petrini (cotecnica MAXIMA)

(Case T136/17)

(EU trade mark — Opposition proceedings — Application for registration of the EU figurative mark cotecnica MAXIMA — Earlier national figurative mark MAXIM Alimento Superpremium — Relative ground for refusal — Likelihood of confusion — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

1.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 20, 21, 74, 75, 78)

2.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Similarity of the marks concerned — Criteria for assessment — Composite mark — Determination of the dominant elements

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 22, 26-28, 52, 56, 71)

3.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Figurative marks cotecnica MAXIMA and MAXIM Alimento Superpremium

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 43, 51, 63, 79, 89)

4.      EU trade mark — Decisions of the Office — Principle of equal treatment — Principle of sound administration — EUIPO’s previous decision-making practice — Principle of legality — Need for a strict and complete examination in each particular case

(Council Regulation No 207/2009)

(see para. 49)

5.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Weak distinctive character of the earlier mark — Effect

(Council Regulation No 207/2009, Art. 8(1)(b))

(see para. 76)

6.      EU trade mark — Definition and acquisition of the EU trade mark — Relative grounds for refusal — Opposition by the proprietor of an earlier identical or similar mark registered for identical or similar goods or services — Likelihood of confusion with the earlier mark — Criteria for assessment — Coexistence of two marks on a given market — Effect

(Council Regulation No 207/2009, Art. 8(1)(b))

(see paras 84-86)

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 17 November 2016 (Case R 853/2016-2), relating to opposition proceedings between Mignini & Petrini and Cotécnica.

Operative part

The Court:

1.

Dismisses the appeal;

2.

Orders Cotécnica, SCCL to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO) and by Mignini & Petrini SpA.

2.

Orders Cotécnica, SCCL to bear its own costs and to pay those incurred by the European Union Intellectual Property Office (EUIPO) and by Mignini & Petrini SpA.