Judgment of the General Court of 28 April 2021 – Comercializadora Eloro v EUIPO – Zumex Group (JUMEX)

(Case T-310/20) ¹

(EU trade mark – Opposition proceedings – Application for the EU figurative mark JUMEX – Earlier EU figurative mark zumex – Relative ground for refusal – Likelihood of confusion – Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

Language of the case: Spanish

Parties

Applicant: Comercializadora Eloro, SA (Ecatepec, Mexico) (represented by: J. L. Gracia Albero, P. Merino Baylos and E. Cebollero González, lawyers)

Defendant: European Union Intellectual Property Office (represented by: S. Palmero Cabezas, acting as Agent)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: Zumex Group, SA (Moncada, Spain) (represented by: M. C. March Cabrelles, lawyer)

Re:

Action brought against the decision of the Second Board of Appeal of EUIPO of 9 March 2020 (Case R 534/2019-2), relating to opposition proceedings between Zumex Group and Comercializadora Eloro.

Operative part of the judgment

The Court:

Dismisses the action;

Orders Comercializadora Eloro, SA to pay the costs incurred by the European Union Intellectual Property Office (EUIPO) and by Zumex Group, SA.

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¹     OJ C 240, 20.7.2020.