Judgment of the General Court of 25 January 2018 — SilverTours v EUIPO (billiger-mietwagen.de)

(Case T-866/16) ¹

(EU trade mark — Application for the EU word mark billiger-mietwagen.de — Absolute ground for refusal — Descriptiveness — Lack of distinctive character — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001))

Language of the case: German

Parties

Applicant: SilverTours GmbH (Freiburg im Breisgau, Germany) (represented by: P. Neuwald, lawyer)

Defendant: European Union Intellectual Property Office (represented by: S. Hanne, acting as Agent)

Re:

Action brought against the decision of the Fifth Board of Appeal of EUIPO of 3 November 2016 (Case R 206/2016-5), concerning an application for registration of the word sign billiger-mietwagen.de as an EU trade mark.

Operative part of the judgment

The Court:

1.    Dismisses the action;

2.    Orders SilverTours GmbH to pay the costs.

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¹     OJ C 53, 20.2.2017.