Judgment of the General Court of 15 November 2023 – Daimler Truck v EUIPO (YOUR PERFORMANCE PLUS)

(Case T-35/23) ¹

(EU trade mark – Application for the EU word mark YOUR PERFORMANCE PLUS – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001)

Language of the case: German

Parties

Applicant: Daimler Truck AG (Leinfelden-Echterdingen, Germany) (represented by: P. Kohl, lawyer)

Defendant: European Union Intellectual Property Office (represented by: A. Ringelhann and T. Klee, acting as Agents)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment of the decision of the First Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 1 December 2022 (Case R 527/2022-1).

Operative part of the judgment

The Court:

Dismisses the action;

Orders Daimler Truck AG to bear its own costs;

Orders the European Union Intellectual Property Office (EUIPO) to bear its own costs.

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¹     OJ C 94, 13.3.2023.