Language of document :

Judgment of the General Court of 25 September 2018 — Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi v EUIPO — M. J. Dairies (BBQLOUMI)

(Case T-328/17) 1

(EU trade mark — Opposition proceedings — Application for EU figurative mark BBQLOUMI — Prior EU collective word mark HALLOUMI — Relative ground for refusal — No likelihood of confusion — Rejection of the opposition — Article 8(1)(b) of Regulation (EC) No 207/2009 (now Article 8(1)(b) of Regulation (EU) 2017/1001))

Language of the case: English

Parties

Applicant: Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi (Nicosia, Cyprus) (represented by: S. Malynicz QC, V. Marsland, Solicitor, and S. Baran, Barrister)

Defendant: European Union Intellectual Property Office (represented by: M. Rajh, D. Walicka and D. Gája, acting as Agents)

Other party to the proceedings before the Board of Appeal of EUIPO, intervener before the General Court: M. J. Dairies EOOD (Sofia, Bulgaria) (represented by: D. Dimitrova, lawyer)

Re:

Action brought against the decision of the Fourth Board of Appeal of EUIPO of 16 March 2017 (Case R 497/2016-4), concerning opposition proceedings between the Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi and M. J. Dairies.

Operative part of the judgment

The Court:

Dismisses the action;

Orders Foundation for the Protection of the Traditional Cheese of Cyprus named Halloumi to pay the costs.

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1     OJ C 239, 24.7.2017.