Judgment of the General Court of 13 March 2024 – Quality First v EUIPO (MORE-BIOTIC)

(Case T-243/23) ¹

(EU trade mark – Application for EU word mark MORE-BIOTIC – Absolute ground for refusal – Lack of distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Equal treatment)

Language of the case: German

Parties

Applicant: Quality First GmbH (Elmshorn, Germany) (represented by: J. Schneider and M. Kleinn, lawyers)

Defendant: European Union Intellectual Property Office (represented by: T. Klee, acting as Agent)

Re:

By its action under Article 263 TFEU, the applicant seeks the annulment of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 23 February 2023 (Case R 1708/2022-2).

Operative part of the judgment

The Court:

1.    Dismisses the action;

2.    Orders Quality First GmbH and the European Union Intellectual Property Office (EUIPO) each to bear their own costs.

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¹     OJ C 223, 26.6.2023.