Action brought on 12 June 2023 – The Not Company v EUIPO (NOT MILK)

(Case T-320/23)

Language of the case: Spanish

Parties

Applicant: The Not Company SpA (Santiago, Chile) (represented by: I. Valdelomar Serrano, J. Rodríguez-Fuensalida y Carnicero, P. Ramells Higueras, A. Figuerola Moure and P. Muñoz Moreno, lawyers)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for EU figurative mark NOT MILK – Application for registration No 18 508 169

Contested decision: Decision of the Second Board of Appeal of EUIPO of 28 March 2023 in Case R 2233/2022-2

Form of order sought

The applicant claims that the Court should:

confirm that the contested decision misapplies Article 7(1)(b) and (c) and Article 7(2) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

annul the contested decision;

order the continuation of the processing of the contested mark in Classes 29 and 32 and its subsequent registration.

Pleas in law

Infringement of Article 7(1)(c) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council;

Infringement of the principles of equal treatment and good administration.

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