Action brought on 28 June 2016 — Hello Media v EUIPO — Hola (#hello media group)

(Case T-331/16)

Language in which the application was lodged: Spanish

Parties

Applicant: Hello Media, SL (Madrid, Spain) (represented by: A. Alejos Cutuli, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Other party to the proceedings before the Board of Appeal: Hola, SL (Madrid, Spain)

Details of the proceedings before EUIPO

Applicant: Applicant

Trade mark at issue: European Union figurative mark containing the word elements ‘#hello media group’ — Application for registration No 12 441 317

Procedure before EUIPO: Opposition proceedings

Contested decision: Decision of the Second Board of Appeal of EUIPO of 21/04/2016 in Case R 2012/2015-2

Form of order sought

The applicant claims that the Court should:

annul the contested decision;

reject opposition B 2 336 371 to the application for a European Union trade mark No 12 441 317;

order the grant of European Union trade mark No 12 441 317 ‘#hello media group’ (with graphic);

order the defendant to pay the costs.

Plea in law

Infringement of Article 8(1)(b) of Regulation No 207/2009.

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