Judgment of the General Court of 7 December 2017 — Colgate-Palmolive v EUIPO (360°)
(Case T-333/16) 1
(EU trade mark — Application for the EU figurative mark 360° — Absolute grounds for refusal — Descriptiveness — Article 7(1)(c) of Regulation (EC) No 207/2009 (now Article 7(1)(c) of Regulation (EU) 2017/1001) — Distinctive character acquired through use — Article 7(3) of Regulation No 207/2009 (now Article 7(3) of Regulation 2017/1001))
Language of the case: English
Parties
Applicant: Colgate-Palmolive Co. (New York, New York, United States) (represented by: M. Zintler and A. Stolz, lawyers)
Defendant: European Union Intellectual Property Office (represented by: M. Rajh, acting as Agent)
Re:
Action brought against the decision of the Fourth Board of Appeal of EUIPO of 14 April 2016 (Case R 2287/2015-4), concerning an application for registration of the figurative sign 360° as an EU trade mark.
Operative part of the judgment
The Court:
Dismisses the action;
Orders Colgate-Palmolive Co. to pay the costs.
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1 OJ C 296, 16.8.2016.