Action brought on 16 August 2021 – Philip Morris Products v EUIPO (TOGETHER. FORWARD.)

(Case T-500/21)

Language of the case: English

Parties

Applicant: Philip Morris Products SA (Neuchâtel, Switzerland) (represented by: L. Alonso Domingo, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for European Union word mark TOGETHER. FORWARD. – Application for registration No 18 288 035

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 2nd June 2021 in Case R 417/2021-5

Form of order sought

The applicant claims that the Court should:

annul the contested decision;

order EUIPO to bear its own costs and to pay those of the applicant.

Pleas in law

Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council and consequently paragraph 2 of said article 7 by erroneously assessing the perception of the relevant consumers;

Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council by with respect to the trademark at issue.

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