Action brought on 16 August 2021 – Philip Morris Products v EUIPO (Device of a combination of lines in black and white forming the angle of a cube)

(Case T-501/21)

Language of the case: English

Parties

Applicant: Philip Morris Products SA (Neuchâtel, Switzerland) (represented by: L. Alonso Domingo, lawyer)

Defendant: European Union Intellectual Property Office (EUIPO)

Details of the proceedings before EUIPO

Trade mark at issue: Application for European Union figurative mark (Device of a combination of lines in black and white forming the angle of a cube) – Application for registration No 18 252 130

Contested decision: Decision of the Fifth Board of Appeal of EUIPO of 3 June 2021 in Case R 79/2021-5

Form of order sought

The applicant claims that the Court should:

annul the contested decision;

order EUIPO to bear its own costs and to pay those of the applicant.

Plea in law

Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council by erroneously assessing the perception of the relevant consumers;

Infringement of Article 7(1)(b) of Regulation (EU) 2017/1001 of the European Parliament and of the Council with respect to the trademark at issue.

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