Judgment of the General Court of 8 June 2022 – Medela v EUIPO (MAXFLOW)

(Case T-744/21) 1

(EU trade mark – Application for the EU word mark MAXFLOW – Absolute ground for refusal – Descriptive character – Article 7(1)(c) of Regulation (EU) 2017/1001)

Language of the case: German


Applicant: Medela Holding AG (Baar, Switzerland) (represented by: M. Hartmann and S. Fröhlich, lawyers)

Defendant: European Union Intellectual Property Office (represented by: T. Klee and D. Hanf, acting as Agents)


By its action under Article 263 TFEU, the applicant seeks the annulment of the decision of the Second Board of Appeal of the European Union Intellectual Property Office (EUIPO) of 30 August 2021 (Case R 876/2021-2).

Operative part of the judgment

The Court:

1.    Dismisses the action;

2.    Orders Medela Holding AG to pay the costs.


1     OJ C 37, 24.1.2022.