Judgment of the General Court (Fifth Chamber, Extended Composition) of 7 July 2021

Ardagh Metal Beverage Holdings GmbH & Co. KG v European Union Intellectual Property Office

EU trade mark – Application for EU trade mark consisting of a combination of sounds on opening a can of soft drink – Absolute ground for refusal – No distinctive character – Article 7(1)(b) of Regulation (EU) 2017/1001 – Article 95(1) of Regulation 2017/1001

Case T-668/19


Top of the page Documents in the Case
Document Date Name of the parties Subject-matter Curia EUR-Lex
Judgment (OJ)
30/07/2021 Ardagh Metal Beverage Holdings v EUIPO (Combinaison de sons à l’ouverture d’une canette de boisson gazeuse)
Judgment
ECLI:EU:T:2021:420
07/07/2021 Ardagh Metal Beverage Holdings v EUIPO (Combinaison de sons à l’ouverture d’une canette de boisson gazeuse)
EUR-Lex text EUR-Lex bilingual text
Abstract
ECLI:EU:T:2021:420
07/07/2021 Ardagh Metal Beverage Holdings v EUIPO (Combinaison de sons à l’ouverture d’une canette de boisson gazeuse)
Application (OJ)
08/11/2019 Ardagh Metal Beverage Holdings v EUIPO (Combinaison de sons à l’ouverture d’une canette de boisson gazeuse)
Top of the page Legal analysis of the decision or of the case

Reports of Cases

not yet published (Court Reports - general)

Subject-matter

Information not available

Systematic classification scheme

1.
4 Internal policy of the European Union
  4.11 Approximation of laws
    4.11.03 European Union trade mark
      4.11.03.01 Absolute grounds for refusal
        4.11.03.01.13 Signs examined
          4.11.03.01.13.02 Marks devoid of any distinctive character
            4.11.03.01.13.02.04 Other marks
4 Internal policy of the European Union
  4.11 Approximation of laws
    4.11.03 European Union trade mark
      4.11.03.01 Absolute grounds for refusal
        4.11.03.01.02 Marks devoid of any distinctive character
          4.11.03.01.02.03 Other marks
4 Internal policy of the European Union
  4.11 Approximation of laws
    4.11.03 European Union trade mark
      4.11.03.01 Absolute grounds for refusal
        4.11.03.01.02 Marks devoid of any distinctive character
          4.11.03.01.02.02 Three-dimensional marks


Citations of case-law or legislation

References in grounds of judgment

Operative part

Information not available

Opinion

Information not available


Dates

Date of the lodging of the application initiating proceedings

  • 01/10/2019

Date of the Opinion

Information not available

Date of the hearing

Information not available

Date of delivery

07/07/2021


References

Publication in the Official Journal

Information not available

Name of the parties

Ardagh Metal Beverage Holdings v EUIPO (Combinaison de sons à l’ouverture d’une canette de boisson gazeuse)

Notes on Academic Writings

  1. Bassani, Vincent: Propriété intellectuelle - Signe sonore, Europe 2021, nº 10 Octobre, comm. 350 (FR)
  2. Martin, Stefan ; Boyd, Jonathan: The hiss produced by the opening of a drink can cannot be registered as EUTM : T-668/19, Ardagh Metal Beverage Holdings GmbH & Co KG v EUIPO, Journal of Intellectual Property Law and Practice 2021 p. 1164-1167 (EN)
  3. Krimphove, Dieter: Ende des werberechtlichen Schattendaseins der „Hörmarke“ : Zugleich eine Analyse von EuG „Ardagh Metal Beverage/EUIPO“ : EuG, Urteil vom 7.7.2021 : T-668/19, Gewerblicher Rechtsschutz und Urheberrecht 2022 p. 46-49 (DE)
  4. Parrello, Sara: Sound marks : are they distinctive if they depart significantly from the norm or customs of the sector? : Ardagh Metal Beverage Holdings v EUIPO (T-668/19), European Intellectual Property Review 2022 p. 55-58 (EN)
  5. Antoniou, Alexandros: Let's take a new sip : can the sound of a fizzy drink be trade marked? : Ardagh Metal Beverage Holdings v EUIPO (T-668/19), European Intellectual Property Review 2022 p. 120-122 (EN)



Procedural Analysis Information

Source of the question referred for a preliminary ruling

Information not available

Subject-matter

  • Intellectual, industrial and commercial property
  • - Trade marks

Provisions of national law referred to

Information not available

Provisions of international law referred to

Information not available

Procedure and result

  • Actions for annulment : dismissal on substantive grounds

Formation of the Court

cinquième chambre élargie (Tribunal)

Judge-Rapporteur

Öberg

Advocate General

Information not available

Language(s) of the Case

  • German

Language(s) of the Opinion

    Information not available