Judgment of the Court (First Chamber) of 27 November 2008.

Intel Corporation Inc. v CPM United Kingdom Ltd.

Reference for a preliminary ruling: Court of Appeal (England & Wales) (Civil Division) - United Kingdom.

Directive 89/104/EEC - Trade marks - Article 4(4)(a) - Trade marks with a reputation - Protection against the use of a later identical or similar mark - Use which takes or would take unfair advantage of, or is or would be detrimental to, the distinctive character or the repute of the earlier trade mark.

Case C-252/07.

Top of the page Documents in the Case
Document Date Name of the parties Subject-matter Curia EUR-Lex Link
26/06/2008 Intel Corporation
Application (OJ)
04/08/2007 Intel Corporation
Judgment (Summary)
27/11/2008 Intel Corporation
27/11/2008 Intel Corporation
Judgment (OJ)
24/01/2009 Intel Corporation
Top of the page Legal analysis of the decision or of the case

Reports of Cases

2008 I-08823


Interpretation of Articles 4(4)(a) and 5(2) of Directive 89/104/EEC: First Council Directive of 21 December 1988 to approximate the laws of the Member States relating to trade marks (OJ 1989 L 40, p. 1) – Earlier mark having a reputation – Criteria to be taken into account in order to establish the existence of a connection within the meaning of Case C-408/01 Adidas-Salomon AG and Adidas-Benelux BV

Systematic classification scheme

B European Community (EEC/EC)
  B-11 Approximation of laws
    B-11.07 Harmonisation of trade mark law
      B-11.07.03 Effects of a mark
B European Community (EEC/EC)
  B-11 Approximation of laws
    B-11.07 Harmonisation of trade mark law
      B-11.07.03 Effects of a mark
B European Community (EEC/EC)
  B-11 Approximation of laws
    B-11.07 Harmonisation of trade mark law
      B-11.07.03 Effects of a mark

Citations of case-law or legislation

References in grounds of judgment

Operative part



Date of the lodging of the application initiating proceedings

  • 29/05/2007

Date of the Opinion

  • 26/06/2008

Date of the hearing

Information not available

Date of delivery



Publication in the Official Journal

Application: OJ C 183 from 04.08.2007, p.20

Judgment: OJ C 19 from 24.01.2009, p.4

Name of the parties

Intel Corporation

Notes on Academic Writings

  1. Slopek, David E.F.: Die Grenzen des Bekanntheitsschutzes - Das Vorabentscheidungsverfahren Intel Corporation Inc gegen CPM United Kingdom Ltd (EuGH C-252/07), Markenrecht 2008 p.189-195 (DE)
  2. Sandri, Stefano: Il punto sui marchi di rinomanza dopo la sentenza Intel, Il diritto industriale 2009 p.115-123 (IT)
  3. Skubisz, Ryszard: Kolizja późniejszego znaku towarowego z wcześniejszym renomowanym znakiem towarowym - glosa do wyroku ETS z 27.11.2008 r. w sprawie C-252/07 Intel, Europejski Przegląd Sądowy 2009 Vol.2 p.33-38 (PL)
  4. Davis, Jennifer: The European Court of Justice Considers Trade Mark Dilution, The Cambridge Law Journal 2009 p.290-292 (EN)
  5. Quaedvlieg, A.A.: Herkomst- en goodwillinbreuk in het merkenrecht na INTEL en L'Oréal, Ars aequi 2009 p.799-808 (NL)
  6. Gielen, Ch.: Intel/Intelmark en L'Oreal/Bellure, Ars aequi 2009 p.570-584 (NL)
  7. Cornu, Emmanuel: L'arrêt INTEL: Dilution de la marque ou dilution de sa protection?, Revue de droit commercial belge 2009 p.377-382 (FR)
  8. Spoor, J.H.: Nederlandse jurisprudentie ; Uitspraken in burgerlijke en strafzaken 2009 nº 577 (NL)
  9. Vasile, Andreea: Curtea de Justiție a Uniunii Europene. Hotărârea Curţii de Justiţie Europene, cauzele nr. C-252/07 din 27 noiembrie 2008 și 18 iunie 2009, Revista română de drept al afacerilor 2013 nº 1 p.119-135 (RO)
  10. Blomme, Peter: On the 'similarity of trade mark' criterion for dilution: a calling to mind of the consumer, LANDMARK IP DECISIONS OF THE EUROPEAN COURT OF JUSTICE 2008-2013 (Ed. Larcier - Brussels) 2014 p.8-14 (EN)
  11. Caselli, Sara: Il caso Wolf: la prova del pregiudizio alla capacità distintiva del marchio che gode di rinomanza e la nozione di "modifica del comportamento economico del consumatore medio", Rivista di diritto industriale 2014 02 p.160-177 (IT)
  12. Gielen, Ch.: Jurisprudentie Intellectuele Eigendom 1953-2014 (Ed. 2015 Ars Aequi Libri, Nijmegen) 2015 p.159-164 (NL)
  13. Gielen, Ch.: Intel, Ars aequi 2019 p.363-369 (NL)

Procedural Analysis Information

Source of the question referred for a preliminary ruling

Court of Appeal (England & Wales) (Civil Division) - United Kingdom


  • Approximation of laws
  • Intellectual, industrial and commercial property

Provisions of national law referred to

Trade Marks Act 1994, sections 11(1) and 47(6)

Provisions of international law referred to

Information not available

Procedure and result

  • Reference for a preliminary ruling

Formation of the Court

première chambre (Cour)



Advocate General


Language(s) of the Case

  • English

Language(s) of the Opinion

  • English